Diaz are recently promoted being affiliate creative movie director, responsible for the management and you can development of ideas. Torres also recently gained a promotion, to help you older author, in which this woman is accountable for concepting many of the agency’s strategies.
The pair assisted so you can spearhead DoorDash’s “Self-Like Bouquet” venture, that was motivated of the understanding that over half of this new birth service’s profiles was solitary. The fresh new campaign recommended men and women to acquisition a beneficial bouquet from roses you to definitely integrated a for the Flower dildo, encouraging and destigmatizing the very thought of “self-love” on the Valentine’s. The fresh bouquet sold-out within four days and you can won the company more 749 billion news thoughts. The campaign found Grand Prix honours during the Cannes Lions and you will the latest WARC Prizes.
Nonetheless they led new imaginative process for Corona’s “Unfilter Mexico” campaign that premiered during the 2023 Academy Honours. Developed by North american country-produced cinematographer Emmanual Lubezki, the newest strategy showcased the brand new unfair portal regarding Mexico when you look at the Movie industry, and exactly how video and reveals have a tendency to explore a “reddish filter vackra Spanska kvinnor out” in order to signify heat, hazard, and risk. Corona expected Movie industry administrators so you’re able to ban yellow from their video clips and you can put aside it getting alcohol alternatively. The advertisement generated 320 billion thoughts and 99% self-confident sentiment, the fresh new service told you.
Alex Dobson, approach director, The&Relationship
As approach direct to the&Partnership’s all over the world consumer Mars, Dobson oversees method efforts getting numerous labels including Meters&Ms, Snickers, and Skittles.
He had been along with accountable for developing brand new strategy strategy for the rebrand of Sibling Ben’s in order to Ben’s Completely new. This new effort included a few adverts mainly based doing genuine family you to definitely acquired honours from the Effies and also the Instrument honors and drove good 229% increase in buy intention towards brand name, with respect to the&Partnership.
Dobson’s profitable work to own Mars’ around the world names have provided operating conversion by 33% having a “dental assortment” venture for additional White Gum and you can Yards&M’s “Halloween it, as you mean it push,” that brand chosen as the lead Halloween party Television posts globally. This current year, Mars lengthened its around the globe extent into&Partnership to manage an elevated display of its imaginative stuff efficiency.
Beyond Mars, Dobson is a key AI capital inside agency and you can create a unique specialist-bono initiative to simply help regional organizations consist of AI to their sale efforts due to inside the-person courses. He’s plus a member of WPP’s Unite program, its LGBTQ+ inclusive business financing center.
Dunning integrates his affinity to possess culture that have a back ground in the paigns to own brands such as for instance South African Tourist and you can Amazon Perfect Clips.
His focus on Baskin-Robbins to simply help revitalize the company and you can concrete they in the thoughts out of an excellent Gen Z audience and you can helped new ice-cream brand name bag half a dozen Muse Clio Honors in just a year. Elsewhere, to the Nathan’s Popular Franks account, Dunning’s solution to means partnerships having Joey Chestnut and to push the fresh new Hot dog Dining Competition dialogue has generated countless thoughts and you can thousands of the brand new followers towards brand name.
Dunning likewise has centered social media techniques that will be made use of around the the entire agency, as well as a reporting framework to prove the worth of social media efficiency. Next to his a couple lead profile, Dunning together with aids most other brand strategists so you can translate their info to your impactful social network executions.
Michelle Farhang, lead off investment administration, Site A great
Farhang is actually has just marketed in order to supervise all of the agency’s plans and you may partnerships – as well as from brand name method, blogs, video clips manufacturing, and you may partnerships that have creators and you can superstars.
She’s particularly shopping for to make public clips blogs for names such as for example Address, Yahoo, and you can Lenovo you to target Gen Z and you will millennial visitors. To possess Address, she brought a beneficial YouTube enterprise titled “My personal Cart are Full” one to promoted Black-had brands offered on Target. New venture is actually viewed over 2 billion minutes, considering Portal A great.
